SMS marketing for retention
Existing Retain Inc resource in this cluster.
Read guide ↗Resource topic hub
SMS, WhatsApp, push & LinkedIn resources.
Give SMS, WhatsApp, push, and LinkedIn a job email cannot do better, with consent and collision rules.
40 new long-form guides in this cluster, plus core resources already on the site.
Core guides
Start with the established playbooks.
New topic library
Browse sms, whatsapp, push & linkedin by subtopic.
SMS
SMS consent language
A practical guide to ask for texts in words people understand.
Read guide ↗SMS quiet hours
A practical guide to do not text people in the middle of their night.
Read guide ↗SMS frequency caps
A practical guide to keep texts rare enough to remain useful.
Read guide ↗SMS vs email: job definition
A practical guide to give text a job email cannot do better.
Read guide ↗SMS for shipping updates
A practical guide to use text for time-sensitive tracking when permitted.
Read guide ↗SMS for appointments
A practical guide to confirm and remind without a sales pitch.
Read guide ↗SMS for cart recovery ethics
A practical guide to text high intent only with consent and restraint.
Read guide ↗SMS keyword opt-in
A practical guide to make JOIN/STOP/HELP work as promised.
Read guide ↗SMS HELP and STOP handling
A practical guide to honor STOP immediately across systems.
Read guide ↗Short code vs 10DLC for SMS
A practical guide to choose sending identity that matches volume and use.
Read guide ↗WhatsApp Business for retention
A practical guide to use WhatsApp as a permissioned service channel.
Read guide ↗WhatsApp session vs template messages
A practical guide to know when a customer window is open.
Read guide ↗WhatsApp opt-in practices
A practical guide to collect WhatsApp permission separately from email.
Read guide ↗WhatsApp for order support
A practical guide to solve delivery and product questions where people already write.
Read guide ↗WhatsApp vs SMS for service brands
A practical guide to pick the channel customers actually use and permit.
Read guide ↗Push
Push notification permission
A practical guide to ask for push when the value is obvious.
Read guide ↗Push vs email for app brands
A practical guide to use push for time-sensitive in-app jobs.
Read guide ↗Push frequency and fatigue
A practical guide to notice when people silence you.
Read guide ↗Abandoned browse push ethics
A practical guide to do not follow people around the internet via push.
Read guide ↗Transactional push vs marketing push
A practical guide to keep security and shipping distinct from promo.
Read guide ↗In-app
LinkedIn content system for pipeline
A practical guide to publish useful expertise on a cadence a team can keep.
Read guide ↗LinkedIn connection and CRM handoff
A practical guide to log real conversations without fake intimacy.
Read guide ↗LinkedIn InMail ethics
A practical guide to write like a person with a reason.
Read guide ↗LinkedIn retargeting and CRM
A practical guide to coordinate ads with known relationships.
Read guide ↗LinkedIn to email nurture handoff
A practical guide to move a warm conversation into permissioned email.
Read guide ↗Social DMs
Social DMs as an owned channel
A practical guide to treat DMs as service, not a loophole around email law.
Read guide ↗Messenger and consent
A practical guide to do not assume a comment is marketing permission.
Read guide ↗Orchestration
Channel preference capture
A practical guide to ask how people want to hear from you.
Read guide ↗Omnichannel orchestration without spam
A practical guide to coordinate channels so the story is one story.
Read guide ↗Channel collision matrix
A practical guide to map which journeys may run together.
Read guide ↗Quiet hours across channels
A practical guide to apply rest rules to SMS, push, and chat—not only email.
Read guide ↗High-urgency channel selection
A practical guide to match urgency to permission and impact.
Read guide ↗Low-urgency channel selection
A practical guide to put low-urgency stories in email or in-app, not SMS.
Read guide ↗Channel mix
B2B owned channel mix
A practical guide to combine email, LinkedIn, and human tasks without piling on.
Read guide ↗DTC owned channel mix
A practical guide to use email as the spine; SMS and push as exceptions.
Read guide ↗Service business owned channel mix
A practical guide to pair reminders on SMS with richer email context.
Read guide ↗Measurement
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